TripAdvisor it’s the world’s largest travel site. Love it or hate it, it is here to stay – it’s time to embrace it! Maximising your TripAdvisor listing should be part of the marketing strategy for any tourism business. It will increase your exposure online and its free!
Whether it’s at a trade show like the Australia Tourism Exchange or a direct meeting with an ITO or wholesaler, there are a few tips to remember when conducting sales calls. Just like marketing that are a few P’s for sales – five to be exact
Prior preparation prevents poor performance.
A little bit of research and planning beforehand will go a long way.
So what should you do before, during and after and event or sales call?
If you going to learn, learn from the best and when it comes to Instagram for the tourism industry – Tourism Australia are the leaders.
@Australia currently has 1.1 million followers. People that aren’t just viewing their amazing pictures, but they are also interacting, asking questions and sharing with each other – they have created a powerful online community.
Here are 5 tips from Tourism Australia on how they built their instagram following and how you can too!
Entering the State & Regional Tourism Awards is something that I encourage all tourism businesses to consider.
Preparing a submission is an opportunity to evaluate the business across all areas of operation and get really clear on what you are doing & how well you are doing it. It also identifies gaps in your business – those things that you should be doing but aren’t or areas where there is room for innovation and improvement.
Whether you are writing a submission for the first time or a seasoned contender, preparing your entry is a big deal. It can be overwhelming to begin with but some planning and preparation now, will make finalizing your submission a lot easier when the time comes.
Here are my top tips to help you start preparing your submission
The number of international visitors to Australia is growing and will continue to grow over the next 10 years as national and state tourism organisations work hard on achieving their 2020 targets of doubling overnight visitor expenditure.
Attracting international visitors to your business is a bit tricker than luring domestic tourists. It requires a long term commitment. You need to understand the distribution system and work with both distribution partners and tourism bodies if you want to be a serious player in this market.
If you want to grow your slice of the inbound pie, here are my top tips to get you started on your international marketing.
The silly season is just about here, which means busy times for tourism businesses.
In the last few weeks of calm before the storm, there are a few things that you should do to make sure you are maximising your online marketing exposure over the peak season. You need to make sure visitors can find you, book you & tell all their friends about you. With all those customers around, summer is also a great time to build your database to offers in the quiet season and entice visitors back.
Here’s my top10 tips to get you online ready for summer:
1. Review your website
Is your content up to date, fresh and inviting, is it easy to contact you from the site and do you have responsive design for mobile & tablet devices. While you are at it, review your listings and images on any other site too!
2. Deliver an amazing experience
3. Make it easy for your customers to share
4. If you don’t ask you don’t get
5. Show your customers some love
6. Check your local search listings
7. Work smarter not harder
8. Don’t tell if you can show
9. Build your database
10. Have some fun!
Thanks for dropping by!
Welcome to the Lighthouse Tourism blog. A place where I will share tips & tools to help you create amazing tourism experiences and market them more effectively!