Tourism experiences – we talk about them all the time, we all aim to offer a great experience for our guests, but what exactly makes a great experience? There are 3 key elements – Product, Service & Environment. Find out how you can use them to create awesome experiences for your guests!
So you’ve decided to start a tourism business, your passionate and excited about living the dream, turning what you love into a business, sharing your unique piece of the world with visitors. You can live the dream, but it won’t be a fairytale ride. Like any business, a tourism business requires planning – start here.
Every business needs a website. Great tourism websites should be working 24/7. Before you start building yours it’s important to understand some basics.
SEO is such an important part of any tourism businesses marketing activities, its key to building a strong digital footprint and driving potential visitors to your website, yet so many business owners don’t spend anytime doing it.
With the average traveller visits 22 travel related sites over 9.5 research sessions before booking, you need to do some basic SEO on your website to make sure those travellers are finding you when they are searching. Want some simple strategies to get you started?
Bula Bula, I’ve just returned from an awesome holiday in Fiji. They really do know how to deliver a great tourism experience; from booking, to welcoming customers and creating memories, we can all learn from them. Get my tips on how you an add a little Fiji magic to your tourism business.
Inbound tourism is big business with international arrives set to continue to grow, targetting international travellers makes sense, but where do you start? Nail it domestically first, do your research, understand distribution & commission and be realistic!
“It’s not what we do once in a while that shapes our lives. It what we do consistently” Tony Robbins said that and it’s true in business too. Successful tourism businesses are consistent, in their marketing, branding, customer service and processes.
How can you be more consistent (and successful) in your business?
hash·tag: A word or phrase preceded by a hash mark (#), used within a message on social media sites to identify a keyword or topic of interest and facilitate a search for it.
Hashtags are how people search, collect and curate information in Facebook, instagram, twitter, Google+ and Pinterest. First used by Chris Messina, a former Google employee in 2007 – they took a while to catch on, but now they are used everywhere.
So how do you use them to market your tourism business?
For the last 7 months I’ve been working on the ground in a tourism business – overseeing the tourism marketing for a major tourism attraction. It gave me an insight into what tourism businesses deal with everyday and just how many balls there are to juggle in a successful tourism business.
What did my experience teach me? And how can it help you in your business?
TripAdvisor it’s the world’s largest travel site. Love it or hate it, it is here to stay – it’s time to embrace it! Maximising your TripAdvisor listing should be part of the marketing strategy for any tourism business. It will increase your exposure online and its free!