The number of international visitors to Australia is growing and will continue to grow over the next 10 years as national and state tourism organisations work hard on achieving their 2020 targets of doubling overnight visitor expenditure.
Attracting international visitors to your business is a bit tricker than luring domestic tourists. It requires a long term commitment. You need to understand the distribution system and work with both distribution partners and tourism bodies if you want to be a serious player in this market.
If you want to grow your slice of the inbound pie, here are my top tips to get you started on your international marketing.