#hashtags for tourism businesses

#hashtags – what the # are they?

hash·tag: A word or phrase preceded by a hash mark (#), used within a message on social media sites to identify a keyword or topic of interest and facilitate a search for it.

Hashtags are how people search, collect and curate information in Facebook, instagram, twitter, Google+ and Pinterest. First used by Chris Messina, a former Google employee in 2007 – they took a while to catch on, but now they are used everywhere.

So how do you use them to market your tourism business?